The Midjourney Prompt Formula

  • Subject: what you want (be specific)
  • Medium/Style: photography, oil painting, digital art, etc.
  • Lighting: golden hour, studio, dramatic, soft
  • Mood: cinematic, ethereal, gritty, minimalist
  • Technical: --ar 16:9 --v 6 --q 2

Understanding the Prompt Structure

Midjourney reads prompts from left to right, weighting earlier words more heavily. This means your subject should come first, followed by style, then technical parameters at the end.

Basic formula: [Subject] + [Style/Medium] + [Lighting] + [Mood] + [Technical parameters]

Example: "A weathered lighthouse at storm, dramatic oil painting style, lightning illumination, dark and turbulent atmosphere --ar 16:9 --v 6"

Photorealistic Image Prompts

Portrait photography:
"Portrait of a woman in her 40s, natural light from a window, shallow depth of field, film photography aesthetic, Fujifilm simulation, authentic and unposed --ar 4:5"

Product photography:
"Luxury perfume bottle on white marble surface, soft studio lighting, professional product photography, reflection, minimalist luxury aesthetic --ar 1:1"

Architecture:
"Modern Scandinavian house exterior at dusk, warm interior lights, surrounded by birch trees, architectural photography, blue hour --ar 16:9"

Illustration and Art Styles

Editorial illustration:
"A person overwhelmed by notifications and devices, editorial illustration style, flat design, bold colours, New Yorker magazine aesthetic --ar 1:1"

Children's book:
"A small fox wearing a red scarf exploring an autumn forest, children's book illustration, watercolour, warm and whimsical, Beatrix Potter style --ar 4:5"

Concept art:
"Abandoned space station interior, concept art, cinematic lighting, detailed sci-fi environment, fog, blue and orange colour palette, Syd Mead inspired --ar 16:9"

Key Parameters to Know

ParameterFunctionExample
--arAspect ratio--ar 16:9, --ar 1:1, --ar 9:16
--v 6Version (use latest)--v 6
--qQuality (1=faster, 2=better)--q 2
--sStylise (0-1000, default 100)--s 750
--noNegative prompt (exclude)--no text, watermark
--chaosVariation in results (0-100)--chaos 25

Style Keywords That Transform Outputs

Adding the right style keyword can completely change the aesthetic of your output:

  • Photography: "35mm film photography", "Leica M6", "documentary photography", "VSCO film"
  • Painting: "oil painting", "watercolour wash", "gouache illustration", "acrylic texture"
  • Digital art: "digital painting", "concept art", "matte painting", "pixel art"
  • Print/graphic: "risograph print", "screenprint", "linocut", "woodblock print"
  • Mood: "cinematic", "ethereal", "moody", "nostalgic", "hyperrealistic"

Common Mistakes and Fixes

  • Too many concepts: Midjourney struggles with prompts that request multiple competing styles. Focus on one clear aesthetic per image.
  • Vague subjects: "A nice landscape" → "Rolling Scottish Highlands in autumn, heather in bloom, morning mist in valleys"
  • Forgetting aspect ratio: Always add --ar to control composition. Square default rarely suits most use cases.
  • Not iterating: Use the V1-V4 variation buttons to explore variations of successful images before starting a new prompt.

Frequently Asked Questions

What is Midjourney?
Midjourney is an AI image generation tool that creates images from text descriptions. It's known for producing high-quality, artistic images and is widely used by designers, marketers, and content creators.
How much does Midjourney cost?
Midjourney has no free tier as of 2026. The Basic plan starts at $10/month for 200 images. The Standard plan at $30/month includes unlimited relaxed mode generation.
What makes a good Midjourney prompt?
Good Midjourney prompts include: subject description, artistic style or medium, lighting description, mood/atmosphere, technical parameters (aspect ratio, version), and reference artists or styles when relevant.
Can I sell images made with Midjourney?
Yes, with a paid subscription. Midjourney subscribers can use generated images commercially. Check the current terms of service for specifics on licensing and attribution requirements.
What is the --ar parameter?
The --ar parameter sets the aspect ratio of your image. Common values: --ar 1:1 (square), --ar 16:9 (landscape/widescreen), --ar 9:16 (portrait/mobile), --ar 4:3 (standard photo).